Ratio Analysis Essay Example | Topics and Well Written Essays - 250 words

Ratio Analysis - Essay Example They are of interest to the creditors to determine the firm’s ability to meet its short term financial obligations. So far the liquidity ratio of the company indicates that the liquid assets of the company are higher compared to its own average, meaning that the company as assets that can be easily be converted to cash. The indication of good liquidity ratio reduces the worry of the creditors since the business is at a position to easily pay its short term liabilities. Profitability ratios concentrate on the major areas such as asset turnover, profit margin, return on assets, and return on common shareholder’s equity. Profitability ratios are used by investors to measure the management effectiveness as shown by returns generated by the profit margin (Weygandt et al, 2010, p 723). The company’s ROE has been registering a slight decrease, from 17% in 2009 to 15% in 2011, meaning that the company is earning less returns on its capital. As calculated the highest profit margin is 4.97% in 2011 which is low, meaning that the business is not that profitable. The solvency ratio of the company is based on debts to total assets and times interest earned. It is used by shareholders and potential investors to determine financial risk of the business. When calculated in 2011 debt to total assets is 23.33% which gives a healthy indication of the company’s performance. During the same year the times interest was 8.3% which backs the claims o f the company’s financial healthiness. Therefore from the solvency ratios the management can learn that the company is capable of paying back its long term obligations (Weygandt et al, 2010, p

REading Response of NAECY Read and Write article Essay

REading Response of NAECY Read and Write article - Essay Example Teachers for children are required to undergo a comprehensive training to be equipped with the requirements of early literacy and the best teaching practices for early childhood education. The desirable features of children’s classrooms include manageable class sizes, low children to teacher ratios and varieties of learning materials. Additional policies meant to enhance children’s learning include promoting proper methods of assessing children, access to proper healthcare, and rallying for the public to assume collective responsibility in investing in high quality education for children. This article has really changed my mindset towards children’s learning. The paper has made me realize that children demonstrate their desire to learn when they are at early stages through grasping and gazing at objects. I have also realized that children’s teachers are not supposed to be anyone who knows how to read and write; however, teachers need training in order to understand the psychology behind developmental stages of children so that they can effectively care for them. I also learnt that we all have the responsibility of ensuring high quality education for our children through cost sharing to hire enough teachers and buy the required resources to boost children’s learning. The first teachers who handle children largely determine their future life and academic success (Herr & Libby-Larson, 2009). Teachers are required to remain attentive to children’s needs of learning and handle them in the best way they can. Teachers should expose children to a variety of learning objects and allow them to manipulate these objects in their quest to understand the world. Traditionally, people believed that children’s learning requirements are not demanding and can be met with any adult. This perception has changed since teachers must understand the requirements of children at each age and satisfy

Accountability and KPI in M-Form Organization Essay

Accountability and KPI in M-Form Organization - Essay Example    Accountability means being answerable to the consequences of one’s actions in the business organization by virtue of the exercise of power given. Personal accountability is preparedness to have responsibility for the consequences of a person’s actions.The leaders and managers of organizations need the same in order to be able to deliver results. They could do the same by first setting a measurable a target to investors that would amount to a promise or commitment. This is where the concept of accountability would have its value at is would mean the leaders and managers can be considered reliable, dependable, or trustworthy in their promises. That what they speak or tell or promise as the organization takes risk its activities would come about. Thus, accountable people are known to have integrity. Investors would, therefore, expect prudence, competence, and wisdom from leaders on how they will deliver on their promise. If they promise a too rosy or optimistic pictur e, they could lose their reliability to investors. They would lose their being honorable. In effect to have accountability is to have honor which must be had in the responsibility, to tell the truth and to have fidelity to their promise. A corporate report that something external and went beyond their control could be acceptable to still to investors and stockholders if such was the truth and these leaders or managers have indeed been faith to their commitments but investors would understand if them if the latter have integrity.   

The Cycle Shop Essay Example | Topics and Well Written Essays - 1000 words

The Cycle Shop - Essay Example Shoulder movements such as shaking or nodding the head are movements created by an individual as an easier for the person to make a quick decision. People can also stiffen the body parts or at least reduce the movements by trying to control the reaction to the effect of the emotion. The slight head movements are hard to control because when a person is lying, for example, it is automatic for the expressions to occur and the individual may not have much ability to control it (Rosenberg & Ekman, 2005). Emotions expressed from the face such as blushing are also not easy to control because these are expressions, which occur as a result of tension in the body. One of the situations where the verbal and non-verbal expressions do not go together is when a person is telling the truth and his facial expression is suggesting that he intended to lie. In this process, the interviewer may be able to detect that the person is confused (Ekman, 2009). Other people may use the technique of looking down to avoid eye contact when they are lying even though it is also said the truthful people could make the same movements. Another situation is where one looks at an interviewee, and notices that his eye pupils are dilating. This is seen as a sign of lying, but it may not be consistent with the expression because at times the dilation may have been caused by bright light (Friesen & Ekman, 2003). There are a few emotional expressions which cannot be controlled. These are the expressions where the body does not necessarily have to produce any movements, but they are those that can be identified by just looking at a person’s face. They include paleness of the skin, redness of the face and eye blinking (Ekman, 2009). This is a situation where a person may be embarrassed or guilty and cannot control the changes occurring on his face. No matter how much the person may not want the interviewer to notice the expressions,

Annotated bibliography-Sheila Bibliography Example | Topics and Well Written Essays - 2000 words

-Sheila - Annotated Bibliography Example Although these authors have presented a detailed analysis on the subject, a knowledge gap can be witnessed in the book. The authors did not present steps for making efficient corporate strategy that drives towards sustainability. The principles of business sustainability are most relevant to the main topic i.e. DSS. The authors did not conduct any specific research on the subject; they presented the information by gathering data from past authors and through their own analysis of knowledge. The proceedings, ‘Intelligent Data Engineering and Automated Learning -- IDEAL 2014: 15th International Conference, Salamanca, Spain, September 10-12, 2014. Proceedings’ is edited by Corchado. It is the compilation of the IDEAL 2014, 15th International Conference that took place in Salamanca, Spain. In short, the proceedings of the conference have effectively highlighted the main aspects of the conference. In the proceedings, some of the most advanced and highly technological methods of data engineering are discussed. Springer, London, published it. Springer publishing is a world famous publishing company that has its franchise throughout the world. It publishes books, textbooks, journals, researches, etc. the editor of the proceedings has presented some simple yet highly advanced methods of data engineering and automated learning. For this reason, it is highly in relevance with the core topic i.e. DSS. Since, it is a conference proceeding therefore it is difficult to s ay whether there are some knowledge gaps in the book or not. The information provided in the proceedings however provides an in-depth analysis of the subject topic. The book, ‘GIS to support cost-effective decisions on renewable sources’ is written by  Gemelli, Mancini,  Diamantini, &  Longhi. As the name suggests, the book discusses some of the key elements regarding cost effectiveness and decision making on how to renew

High school Essay Example for Free

High school Essay The dwindling quality of education in Nigeria is a cause for great concern and also calls for a prompt action by all stakeholders to salvage the trend. The current situation is, to say the least, disheartening. A lot of computer science graduates of Nigeria’s tertiary institutions, for instance, fail recruitment tests for their inability to switch on a PC. Some of them are obviously getting to touch such machines for the first time. Mass Communication graduates struggle to make simple and correct sentences. Engineering graduates who ought to have conducted researches in the course of their studies, culminating in inventions, get to touch most of the elementary engineering tools for the first time, after their graduation. This is a near hopeless situation for a country that targets to be one of the world’s leading economies by 2020. The implication of the existing trend is that even though there is a high graduate unemployment rate, most of the university and polytechnic graduates in Nigeria are not employable. The loss of confidence in Nigeria’s education system is evident in the amount of money that Nigerians who can afford it, spend on their education in other countries. According to Exam Ethics International, a non-governmental organisation, Nigeria loses N1. 5 trillion annually to education tourism. N160 billion of this amount is allegedly spent by Nigerian parents on their children and wards’ education in Ghana alone while N80 billion is spent on the same purpose in the United Kingdom. President Goodluck Jonathan should be commended for allocating the highest budget to the education sector in the 2013 budget. However, there are other issues that require urgent attention. The emphasis on paper qualification and theoretical knowledge at the expense of competence or practical knowledge and entrepreneurial skills is a big challenge to the sector. The result is that most products of Nigeria’s tertiary institutions are mere certificate carriers and are not qualified to be addressed as university or polytechnic graduates. It is the combination of the ineffective education system and the decreasing white collar job opportunities that have further compounded the nation’s unemployment problem. The diminishing quality of education in Nigeria is indeed, disturbing. Literacy is a human right recognised in the Universal Declaration of Rights and it goes beyond the mere skill of reading and writing. It is a process of transformation that empowers the individual, broadens his critical thinking and provides such individual with the ability to act. The much emphasis on paper qualification has however encouraged fraudulent acquisition of highly graded certificates at the expense of true knowledge acquisition. Some students go to the extent of bribing lecturers or having sex with them to obtain high grades. Government agencies and private organisations further endorse emphasis on paper qualification above competence and skill by discriminating between a polytechnic and a university graduate. This trend has to change. If Nigeria must move at the anticipated economic growth rate, then, the country must learn from great examples like China which derived the strength of its speedy economic development from skills acquisition and technical education. Giving more focus to the development of technical education and skills acquisition will also complement the targeted provision of regular power supply across the country and drastically, reduce unemployment rate. Objectives of the Universal Basic Education Scheme, the 6-3-3-4 Senior Secondary School Education system and some other education policy initiatives have not been achieved. As a matter of fact, Nigeria has one of the lowest literacy rates in the world. According to the United Nations’ Education Scientific and Cultural Organisation, 775 million people are still considered non-literates and 85 per cent live in 41 countries including Nigeria. About 40 million adults in Nigeria are illiterates and overall illiteracy rate is near 57 per cent. Only about 500,000 people are reportedly enrolled in adult literacy classes nationwide and this translates to one out of every 80 illiterates. The United States Agency for International Development reports that there are 30 million primary school age children in Nigeria but estimated 10 million are not enrolled in school. Government should therefore, demonstrate the needed seriousness in addressing the prevalent low literacy level and give more attention to the quality of education while working to widen access to primary education. Federal, state and local governments across Nigeria should wake up to their responsibilities in providing qualitative primary, secondary and tertiary education to citizens of Nigeria. Parents also have a role to play in managing the negative impact of modern technology on their children’s academic performances. For instance, research shows that the habit of abbreviation and deliberate use of wrong spellings for sending text messages contributed to the high failures in English language, recorded at the Senior Secondary School Examination and Unified Tertiary Matriculation Examination in recent years. Twitter and Facebook fun chat sessions are also addictive and minimise study concentration levels for many students. Both government and private owners of educational institutions should ensure that the required infrastructure for learning is adequately provided. The welfare of all categories of school teachers must equally be given adequate attention. This is one way of discouraging lecturers from yielding to the temptation to receive bribes or sleep with students in order to award them high scores, thereby leaving them in a state of intellectual emptiness. There are other challenges facing Nigeria’s education sector such as inadequate funding, labour unrest and brain drain. Therefore, all efforts must be made by the federal and state governments to avoid unnecessary labour unrest that keeps students of both federal and state tertiary institutions at home for long periods of time. In most cases, this poses a big distraction to the students who after leaving the academic community for too long a time to mingle with non-academically inclined peers, begin to lose interest in academics and academic activities. Besides, it makes education far more expensive for students, especially those on self sponsorship. The federal character clause in the 1999 Constitution should also be reviewed because it is one of the factors working against the quality of the nation’s education system. For instance, the federal character principle makes it difficult for most of the tertiary institutions to recruit fresh quality PhD holders as lecturers. Qualified applicants are rejected for some factor like state of origin. Professors and other categories of lecturers are also constantly retiring without replacements. These anomalies are really worrisome and all stakeholders must do something urgently. Personally, and without mincing words, there is no problem with either the old system or the new system but the problem lies in the administration and management of the Nigerian educational system. A look at recent trend with the rate of passage in national examinations, the education system has collapsed. Unfortunately, policymakers are not paying attention to that; rather, the policymakers are just making policies that will not help the system. Whether, it 6-5-4, 6-3-3-4, 9-3-4 or any other system the educational system in Nigeria have been caught in the web of inefficiency which is characteristic of the present day Nigeria. The justification being advanced by government and its agencies on the reason for the change is laughable. Education is the process by which an individual is encouraged and enabled to fully develop his or her potential; it may also serve the purpose of equipping, bringing up, training and rearing the individual to be a productive member of the society. People oriented governments achieve these objectives through a conscious and purposeful driven policies aimed at developing the potentials of her citizenry by equipping schools, employment of qualified manpower, upgrading of educational infrastructures in line with world standards etc. However, in Nigeria, we are still debating the appropriateness of the system to adopt in this 21st century. It leaves one to ponder where this country is heading towards. From the analysis you have given so far, what do you think are the problems? A cursory look at the Nigerian educational system shows that the system is faced with a number of problems. The Nigerian educational system has a history of failure because of politics. The appointment of education ministers and key positions in the educational sector are not done on merits rather on party affiliations, tribe and friendship. The effect of such appointments is what we are witnessing in Nigeria now. We take things for granted in this country and everything to us is business. Capable personnel that should be at the helm of affairs in the education sector are sacrificed for party loyalty and selfishness. This is one intractable problem in the education system. Indiscipline manifests in such areas as examination malpractices and secret cultism, unprotected sex, unwanted pregnancies, bribery and corruption. Crises in the universities have led to brain-drain syndrome. Potential teachers shy away from academics in search of greener pastures in other sectors of the Nigerian economy or outside the country. If this trend is not checked through improved working conditions for academicians and appeals to their patriotic spirit, the result could be disastrous for the country. The managers of primary, secondary and tertiary institutions in Nigeria are in consensus that these institutions are grossly under-funded. Evidence exists on the degree of dilapidation that characterises primary and secondary school buildings in parts of the country; the non-payment of teachers salaries and allowances as a result of which strikes are the order of the day; the lack of necessary teaching and  learning materials at all levels of the educational system; poor working conditions of all teachers in the country, among other factors have led to the death of the Nigerian educational system. The education sector is poorly funded. Teachers are not paid their salaries on time. The teachers who are supposed to implement the curriculum and give it their best shot are all distracted looking for money to survive. There is no effective system in the country for training good teachers at the nursery/primary and secondary school levels, teachers who are attuned to the demands of human resource capacity in the age of globalisation. A weak primary education system automatically produces weak students for the secondary schools, which are no better either, and so the chain of mediocrity continues up to the higher education level and the cycle completes itself with the same garbage fed back into society with serious implications for national competitiveness and productivity. We are all witnesses to the unnecessary changes in government policies concerning the educational sector. The frequent changes in the system do not allow for consistency thus the basis for measurement and benchmarking for corrective measures cannot be achieved. The management of the educational sector in Nigeria is so inconsistent with every new minister of education trying to introduce something new, without any rigorous study of the situation. The implication is a sector that lacks direction. It is partly this confusion in government policies that has compelled many middle class families to patronise American, British and Turkish-style educational institutions which are all available in Nigeria. Another major problem facing the Nigerian educational system is lack of interface between the various coordinating government agencies. The authorities responsible for the supervision of primary, secondary and tertiary education work in isolation. It could be argued that the ministry of education is the coordinating ministry. However, we have seen a situation where Universal Basic Education Commission, UBEC officials are not coordinating with SUBEP. West African Certificate Examination, WACE is an autonomous body; Joint Admissions and Matriculations Board, JAMB also has its own mandate. What do you think is the solution to the problems? As stated earlier, the problem is not in the system of education, the problem lies in the administration and management of the Nigerian education system. There must be political will on the part of government to formulate and implement policies that enhances the growth of the Nigerian educational system. We must not pay lip service to the problem, but a conscious and radical approach must as a matter of urgency, be adopted to address the failure currently observed in this sector. As a matter of fact, the government should declare a state of emergency on the educational system. This is necessary if the schools should produce the next generation of leaders. Coordinating ministries, agencies and parastatals must as a matter of urgency interface with one another. Products of primary schools naturally progress to secondary schools and this set of students ultimately enters the university. Therefore, there must be a way of ensuring that the coordinating agencies co-exist harmoniously and their objectives should be geared towards achieving a better standard of education in Nigeria. On the part of government, a blueprint on the way forward for the Nigerian education system should be formulated after a national conference on education, where all stakeholders are allowed to make an input. This blue-print when fully developed, should have a time frame. The time frame should be realistic and achievable and it should be a criminal offence for any person to deviate from the blueprint. Such a process will ensure consistency in administration of government policies which is a major problem facing the Nigerian education system. Consistency allows for benchmarking, monitoring and control. Proper funding of the education system is also a panacea to the problems observed in the Nigerian education system. A situation where the government budget on education is less than five percent of the total budget is appalling. Proper funding here involves allocating funds to areas that will improve the system, areas such as provision of computers to schools, rehabilitation of dilapidated school buildings, provision of conducive working environment for staff and enhanced welfare package for teachers etc should be pursued if the sector is to grow. The participation of the private sector in the Nigeria education system should also be encouraged and enhanced. There are private schools– primary, secondary and university that have facilities that are far better than most state schools. The owners of these schools are opening a window for the proper development of the Nigerian student. Lastly, for the Nigerian education system to grow, corruption must be expunged from the fabrics of Nigerians. Nigerians are so undisciplined such that they diverted major part of the resources meant for the education system to their personal accounts. We must fight corruption and indiscipline by ensuring that people are made to account for whatever is entrusted to them. Some people are of the view that the academic curriculum should be reviewed so that our tertiary education will be more skill-based. What is your take on this? There is no gainsaying that the tertiary education curriculum in Nigeria should be beefed up, making it more skill-based than what we have presently. I am in support of improved skill-based curriculum. A skill- based curriculum would assist to empower the graduate to become good entrepreneurs and self reliant after school. There are no jobs in Nigeria, even when they exist; it is only the fortunate ones that get it leaving others’ jobless. Therefore, in order to remain relevant the Nigerian graduate must be totally equipped with all the necessary skill to survive. Entrepreneurs tend to start ventures that build on specific skills they have already developed and knowledge they have already acquired in a certain occupation, industry or school. However, in Nigeria, tertiary school’s curriculum is not skill-based hence Nigerian students are not developed from schools to become entrepreneurs. Do you subscribe to the opinion that majority of Nigerian graduates are unemployable? The Nigerian graduate is a product of the society, and when the system is massed up; do we then expect any good thing to come out from them? Obviously, what a man sows so shall he reap. An unemployable person is someone that is not acceptable for employment. With all sincerity, majority of present day Nigerian graduates fit the above definition of an unemployable person. The decay in the Nigerian educational system could be blamed for this assertion. As earlier stated, the present day university curriculum is not programmed for skill-based graduates. Imagine a computer science or engineering graduate who cannot code in a simple programming language seeking the post of a software developer. How can such a person be employed by a serious software company? The solution is an inclusion in curriculum skill-based courses like most private universities are doing. This will help to address the problem. The attitude of most Nigerian graduates is appalling. They put up irresponsible attitudes in even their job search. No wonder, most firms require professional certificates for employment. It is believed that such professional bodies must have imbibed in the candidate some professional ethical standards. The desire to make it quick in life and at all cost by Nigerians makes most graduates to apply for positions they are not qualified for. If a job specification says they need a B. Sc degree holder in accounting with at least three years experience, and someone is applying for the same position with B. Sc degree in economics. The recruiter has a reason for what he or she is looking for; you will only succeed in annoying the recruiters, and he or she will throw you out. Another major reason for massive youth unemployment in Nigeria is that they are often times short on personal development. Most of us today are what we are not because the school gave us everything needed but we took out time to personally develop ourselves. The present day Nigerian graduate does not even think of personal enhancement and it is actually showing. Lack of information is also a major problem. Many graduates do not have access to vital information that could get them employed. Some people hear of vacancies after the deadline or don’t even get to hear at all. This is the major reason why the Nigerian graduate is unemployable. A situation where teachers collect bribe to pass student, students buying WACE results, parents paying JAMB officials, sorting of courses and lecturers demanding for sex from female students to pass exams. How then can you employ such graduates?

The Hilton Hotel And Resorts | Marketing Mix

The Hilton Hotel And Resorts | Marketing Mix According to Philip Kotler marketing strategies are the combinations of all important marketing goals into a comprehensive plans, it should be from marketing research and its centre of attention should be right marketing mix to achieve maximum profit and sustainability for the organisation. Hilton Hotel and resorts is a Hospitality industry founded by Conard Hilton in 1919 in Cisco, Texas (U.S) and has 540 hotels worldwide. Its first brand was opened in Business travel and leisure travel are the two marketing emphasis the company is focusing on. Hilton Hotel and Resorts are mostly located in city centres, near airports etc for the easy access for the customers. This assignment is on Hilton Hotel (HHonours) near Heathrow Airport; with in Heathrow area it has three branches. Easy access from all terminals Heathrow central and terminal 5. It has partnership with different airlines and car rental companies. It just 6 minutes walk away from T4 and 10 minutes away by courtesy shuttle bus from T5. Hilton London Heathrow Airport hotel Exterior (http://www3.hilton.com/en/hotels/united-kingdom/hilton-london-heathrow-airport-LHRAPTW/index.html) Marketing: Marketing in Hospitality industry is one of the main elements to increase profits and success of the business and it is playing very important role in hospitality. It helps the organisation to get success through understand their customers, what they want, their needs; priorities and demand from the organisation and what are their expectation level from customer service point of view, leisure and infrastructure etc. It is really easy these days through internet. The organisation can also put surveys on internet, blogs, websites, social media, etc. For example Hilton hotel is available on face book where anyone can like, comment and post their views and also customers can check their updates, offers etc. http://xzamcorp.com/quality-blog/wp-content/uploads/2012/06/Facebook-Hilton-Hotels-Resorts.jpg (https://www.facebook.com/hilton) Marketing Mix Marketing mix is a mixture of four fundamentals product, price, place and promotion. That actions used to satisfy the wants of an organisations target market and at the same time achieve its marketing objectives. (Stanton) 1994. http://www.marketingteacher.com/image/content/mmix.gif Product- this feature of marketing mix is including planning, developing and producing the right category of products and services in the market by an organisation. In short words what is the quality of the product, size of the product? How is it looks like, design of the product, value of the product, about packaging, testing and range etc? Product of Hilton Price- To fix a right price of product is a most difficult task. Price of the product should be reasonable and affordable so organisation can sell their product easily and successfully in the market. There are lots of steps between set the right price for example: determination of unit price of the product, pricing policies and strategies, discounts, credits, cost, terms of delivery, payment, competitive price credit policy etc. Price of Hilton hotel Place- It is called distribution channels, storage and warehousing, coverage channel, inventory management, selection channel, distribution logistics etc. Management of organisation is responsible to choose and deal with distribution channels so customers can get the product at right place at right time. They should develop physical distribution. Wholesalers and retailers are most important channels which are used for physical distribution of goods. Place for Hilton hotel Promotion- the fourth p is promotion it does include determination about direct marketing, sales promotion, advertisements, publicity, exhibitions, public relations activity etc. Most important tools are advertisements and sales promotion which are used to promote the sale of products of organisations. Promotional activities are free distribution of sample of product, contests etc. These types of tools are expressive which does help to beat the competition in the market to organisation. Advertisements are used to communicate and pass the information to customers and consumers about the features of product through television, internet, newspapers and magazines, radio, billboards, banners and posters etc. Limitations Doing advertisements or promotion is expensive tool but there is lots of advertisements on the television and internet so people can get fed up thats why mostly people ignore the advertisements on television they just skip the channels when the advertisements comes in front of them. Some people do not read the advertisements on newspapers and magazines. Promotion about Hilton Branding- branding is a unique name and identity of the company. It is a procedure of mark and stamp to the product with identify look, design and logo etc. So customers and consumers can get idea about the features of product from the name, look, logo, mark and design. Brand name or design should be attractive, which can attract to the customers. From brand name customers can recognise the product. When they give a symbol or name to the product organisation should always keep in mind there is lots of competitor in the market. Brand should be like that which is no one can copy it easily. Customer loyalty- it is about to encourage the customer, attract towards brand, buy the product often and in extra amount. It is about satisfaction level of customers, confidence, and their needs and wants. Organisation should build relationship with customers using e-market via email, messaging on mobile phones, so customers can stay keep in touch with them. Organisation should give points to the customers on loyalty cards. They should show to customers to care for them what are their choices and what they do not want. Network and customer relationships marketing strategies- Marketing take place in public relationship. For an organisation should have good and strong relation with society to fight the competition in the market. They should build strong network into the market with stakeholders. Now a days every organisation have customer care department to sort out the problems of customers and they have call centres as well as they have online customer care facility via internet so customers can call them or email them regarding their problems. In an organisation network and customer relationship is how does effective staff deals with customers and employers with employees. Hilton Hotel company appreciates the value of its staff and uses internal marketing to retain them and make them feel valued. At the Hilton organisation management realises that the companys team member added value and quality to the business. In fact it is the people working for the organisation that makes the Hilton hotels corporation such an international success. A hotel is an actual physical product, but a lot of the experience of visiting a hotel relates to the service offered by its staff to the customers. At Hilton hotel organisation management realises that staff treat customers with about same degree of respect as they themselves are treated by their employers. If staff are not treated and valued well they in turn will not respect or treat customers very well. Obviously this is very bad for an organisation..The Hilton hotel corporation invests a lot of time and money in its staff. It takes training and staff development very seriously. It involves staff in all aspects of it s marketing plans and strategy so that everyone knows what is going on and how they make contribution. Organisation gives rewards to its staff for effort with awards and promotion. It includes its staff by allowing them access to extranet which is also share with its business partners. Management offers a comprehensive befits packages to its staff, including: medical, dental and vision care coverage, life accident and disability insurance, the Hilton stock purchase plan, the flexible work arrangement. Other benefits including vacation and holiday pay plus and special privileges when staff stays at Hilton hotels. At the Hilton group management really try to retain good staff and do everything possible to make working for the Hilton hotel organisation rewarding and satisfying experience. Marketing communication activities and strategies-marketing communication is a way which is used by an organisation to change the behaviour of stakeholders towards product. They present to product into the market in such way, people can get information about the product from designing, promotion, exhibitions, advertisements, newspapers, magazines, mobile phone marketing etc. Marketing communication can be develop by direct marketing and indirect marketing. Personal selling, sales promotion, advertising, public relations these are all marketing communication. Those all tools are used for communication about product, which tells to public about the features of product. Organisation use marketing communication to achieve the market objectives and target sales. Communication is messages between one person to other person and in marketing it is between seller and buyer. E-marketing- e-marketing is an internet marketing, which is also called as an online marketing, web-marketing. Now a days every organisation use electronic technology for advertisements to gain the objectives. Technology plays a vital role for an organisation such computer based technology. Organisation create their websites, they send information about products online. Internet offers unique opportunities for organisation and customers to communicate with each others. It is a good way to build relationship with each other. Companies do promotion by direct email, advertisements on internet, by text messaging on mobile phones as well. People can know about the organisations and their manufactured goods to visit on their websites through internet. Organisation can do advertisements through social media for example: face book, twitter etc. On other hand some people do not trust on online information. These types of people prefer to go to the organisation personally so they can get information about the product from someone face to face. Guerrilla marketing activities and strategies- this type of strategy is a weapon for marketers and it is not very expensive it is low cost strategy. Guerrilla marketing is a unusual methods of promotion. This type of marketing does not focus on sales just focus profits, on primary success. It does expect highest results from minimum resources. But sometimes these methods of marketing represent the false image of brand, which is not good to get success for an organisation and survive for long time in the future. Viral marketing- it is blog marketing, forum marketing, email marketing and article marketing. This type of marketing is passed from one person to another person for example messengers are used for viral marketing. Social media is the best way for viral marketing. Public relationship strategies:-Public relation strategies are one of the promotional Mix (advertisement, personal selling, sales promotion, corporate image and Exhibition). According to Bill bernbach:- People cant believe you if they dont know what you are saying and they cant know what you are saying if they dont listen to you, and they wont listen to you if youre not interesting. Any news, planning, presentation, job advertisement etc organisation wants to give to public and any feedback organisation want from public different media such as speaker opportunities (conferences, seminars, public forums), trade show support (press appointments, private demos), public launch, magazines, newspaper, (articles, report), TV, internet, PR blogs (such as face book, twitter, online Pr) etc. Public relationship is a relationship of sharing information relation to organisation not only between organisation and customers; it is also with employees, staff, consumers, general public, competitors etc. Public relation plays a vital role and its essential to make public aware and up-to-date about new policies, procedures, jobs, vacancies etc. Marketing and marketing communication theory Conceptual frameworks Recommend marketing and customer loyalty strategies that would secure and/or enhance the organisation competitive advantage.